From The Guardian online:
By Chloe Schama
” This past week, the National Endowment for the Arts (NEA) released a sunny report stating that literary reading was on the rise. According to the NEA’s survey, the number of Americans who read novels, short stories, poetry or plays in the past year has increased, from 46.7% of the population in 2002 to 50.2% in 2008. The absolute number of literary readers is higher than ever, with percentage increases among almost all age groups and across a range of ethnic populations.
There are a number of reasons why the good cheer rings hollow and sounds more like an attempt to place a self-congratulatory cap on programmes like Poetry Out Loud and The Big Read – initiated under the soon-to-be departing chairman of the NEA – than an honest reflection of the state of literary culture. The study focuses almost exclusively on the genre of literary fiction – perhaps because that’s where the NEA found encouraging results. The overall percentage of the US population who read a book for pleasure – either a work of fiction or non-fiction – actually declined in the same period. And the percentage of literary readers is still far below its 1982 level (almost 57%), when measures were first initiated.
Shakeups in the publishing industry over the past few months present an even more dramatic indication of the rocky state of the literary world. At the end of November 2008, Houghton Mifflin Harcourt, know for publishing authors such as Philip Roth, declared a temporary halt of acquisitions. Is this a sensible business strategy in troubling times? More like a sign of desperation. “I cannot conceive of ever saying, ‘We’re not buying more books,” an executive of Penguin Group USA told the New York Times. “You might as well put up a sign saying, ‘We’re out of business.'” December saw waves of layoffs and salary freezes affecting some of the biggest names in the business, including HarperCollins, Houghton Mifflin Harcourt, Penguin Group, Random House and Simon & Schuster. The trend has continued into the new year. Just last week, Knopf Doubleday Publishing and Crown Publishing Group underwent a major re-structuring and a round of layoffs.
The revolving door in the New York publishing world doesn’t just mean shorter lunches and less lavish displays at Book Expo America, the publishing industry’s premier convention. Booksellers are having trouble keeping their heads above water as well. Overall book sales were down 7% last October, compared with the same period in 2007. In November, book sales fell 13% in the month. Further disheartening news descended last week when the private equity firm Pershing Square Capital Management, which held almost a 12% stake in Barnes & Noble, dumped all of its Barnes & Noble stock. Holiday sales at Borders were down almost 12% compared to the previous year.
Even die-hard literary enthusiasts are showing signs of fatigue in the midst of all the bleak news. Back in the spring of 2007, when the Georgia newspaper the Atlanta Journal Constitution fired its books editor, local and national figures set up a petition, wrote editorials and furiously campaigned to show support for the newspaper’s literary coverage. Although the editor was not re-hired (she moved on to Atlanta magazine), the attention created a lively debate about the value of literature in the community. This month, however, the newspaper renamed its “Arts and Books” section “Arts and Leisure” without much obvious or immediate objection.
All this is not to say that the publishing industry and its associated partners should give up the fight. While its data might have been cherry-picked, and its overall message misleading, you have to admire the NEA for holding out hope amidst all the doom and gloom. But more than optimism, the literary world needs realism.
For me, the most striking part of the NEA’s report was not the prominent statistics about literary reading, but the almost buried facts about online reading. Almost 15% of US adults read literature online according to the NEA’s study. With even higher rates of online literary reading among young people, this seems like an area ripe for long-term growth, especially since we already knew (before the NEA study) that more than one out of every two books bought in the US is fiction. If ever there were a time when people might appreciate an escape from reality, now would seem to be it. The second largest group of book purchasers after those in professional and managerial careers are the retired and the unemployed. But the publishing industry can’t afford to indulge in escapism. It needs pragmatism.”