Interesting news about a top reference source

Posted: July 16, 2009 in Uncategorized

Encyclopædia Britannica Named In Top 10 Uk Consumer Superbrands

Posted at 8:33AM Thursday 16 Jul 2009

Encyclopædia Britannica, the leading provider of learning and knowledge products online, in digital media and in books, was today announced as the number 10 UK Consumer Superbrand for 2009/10, ranking alongside the country’s leading brand names and beating companies such as Marks & Spencer, Sony and Nike.

Encyclopædia Britannica, which has a 240-year history, represents the only publishing brand in the Top 50. At number 10 – moving up 19 spots from number 29 in 2008/9 – Encyclopædia Britannica is recognised by the British public as one of the nation’s best-known and respected brands – representing quality, reliability and distinction. The UK Consumer Superbrand announcement follows an independent polling process that taps into the views of more than 2,100 British consumers aged 18 and above.

Ian Grant, Managing Director, Encyclopædia Britannica (UK) Ltd, says: “Britannica is very pleased to hit the top ten consumer Superbrands. It shows that in an uncertain world consumers increasingly value rigorously created information, accessibly published both online and in print. This recognition by consumers is a tribute to the quality of the contributors we commission, the editorial team who check and double-check all the text and pictures and to the marketing team who make our material so readily available, prompting the voters to push Britannica up the rankings as one of the most rapid risers of all the Superbrands.”

The annual Superbrands survey, now in its 14th year, has become an industry gauge into the strongest brands across a wide variety of sectors. The selection process was independently administered by The Centre for Brand Analysis (TCBA) on behalf of the Superbrands organisation.

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